Remember 2016? The E-Bike was on it's meteoric rise, like Trump and Brexit, people weren't sure and there was alot of opinions....For some, if you'd bought one you'd given up on real mountain biking and threatened the very fabric of our sport. The argument? It's got a motor, land access, erosion it's dumb. The counter being why not when you could lap the local between finishing work and kids dinner 3 - 1 over a normal mountain bike a, injury recovery and they are fun.

What is more annoying?

We asked Sarah to write a quick blog about her self, not an easy thing to do but it lends for an interesting read, gr

Riding in the cold is a love hate relationship. Some of us can't wait to get muddy, cold and wet.

Morzine and the surrounding bike parks of Les Gets, Morzine, Chatel and Champery-Morgins are incredi

What a rollercoaster 2020 has been.

After a pretty mental season filled with lots of travelling and exploring some of the most stunning places in Eu

Since beginning operations in 2016, Finale Ligure this iconic destination has been

The mountain bike trails of Le Pleney in Morzine are world famous and for very good reason.

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Atlas Ride Co is looking for a shredder to create and film content for our social media platforms th

Finale Ligure is a household name amongst most mountain bikers.